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CRELA event on 2 December 2014: “Social media – You mean it’s just a conversation?” 24 October 2014

Here is a “Don’t miss” event if ever there was one, ignoring for the moment that I have organised it, and will be chairing it.  Despite that, I still maintain that it is going to be well worth attending.

On the evening of Tuesday 2 December 2014, the Commercial Real Estate Legal Association (CRELA) has arranged for Helen Hammond of Elephant Creative to speak on the subject of  “Social media: you mean it’s just a conversation?“.

With a view to attracting more real estate lawyers to join CRELA, the talk is open to everyone, whether or not a member of CRELA.  Tickets for CRELA members cost just £25 plus VAT, and tickets for CRELA members’ guests and for non-members cost just £30 plus VAT.

The event is kindly being hosted for CRELA by Berwin Leighton Paisner at Adelaide House, London Bridge, London EC4R 9HA.  Registration opens at 5.45 pm and the session starts at 6.15 pm.

Social media?  What’s that all about then?

Using her many years’ experience of advising professionals, Helen Hammond will take a practical, no-nonsense path through a selection of the most important social media tools available. She will provide a clear set of recommendations for their use as well as debunking some of the myths about the audiences currently using them (teenagers ??!) and their roles within traditional legal marketing and business development.

Using relevant case studies Helen will also demonstrate how lawyers are currently using social media to underpin cross-selling, client care and business development as well as thought-leadership, PR and knowledge management.  This session is designed to explain, at last, why you must not miss out on social media and what steps you need to take, right away.

Helen Hammond is Managing Director at Elephant Creative.   Working with leading law firms in the UK and elsewhere, she specialises in delivering common-sense, practical advice, focused on clear business development objectives.

How to book your tickets

This is going to be a very popular event and you need to book in advance.  You can find details of how to book on the CRELA website.


The objects of CRELA are:

  • to promote specialist non-contentious commercial real estate legal skills within the property industry and among others with interest in real estate;
  • to provide a forum in which members can share knowledge and information with a view to improving and enhancing transactional and other procedures for the benefit of practitioners and clients;
  • to provide a network for social, educational and training events.


Membership is open to lawyers who mainly undertake non-contentious transactional and advisory work relating to commercial real property (other than lawyers who are specialists in environmental law, planning, construction or residential property).  Professional support lawyers and in-house lawyers who qualify for membership are most welcome.


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